UX Designer Full-time • 2017 - 2018
Design System • GV Sprint • Research • User Testing • Prototyping • Content Discovery
Sveriges Radio is a Swedish public service radio broadcaster. Sveriges Radio's mission is to provide high-quality, independent, and impartial news, information, and entertainment to the Swedish people.
With 10,000+ hours of content produced each year, much gets buried down, never finding its way to consumers. How might Sveriges Radio surface relevant content to each listener in the app?
Ekot news recordings were previously recorded as one sound file. The one sound file limited us in combining different news with other content, like documentaries and long-form interviews.
By working with Ekot, slightly reshaping their script writing, we could cut the news recordings into small snippets. News snippets enabled us to group related topics from different radio stations within Sveriges Radio. This led consumers to find new content and increased the listening time.
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