People use products and services to get a job done. My job is to support teams find and design valuable product improvements, without breaking the bank.

I have 8 years of experience as a UX designer and design leader for companies like Swedbank and Electronic Arts. My goal is to create elegant and people centric solutions to complex problems.

My guiding principles

No matter the challenge or team, I always have a set of guiding work principles.


Working as a team where everyone feels safe is essential. I bring an authentic attitude and feel enjoyment working in a diverse environment. Collaboration with people across different disciplines is at the core of my process.


Alignment with stakeholders to get a shared understanding of what a successful outcome looks like and when it needs to happen combined with transparency during the whole process is key to success.

Design thinking

Exploring different paths before picking and refining a particular direction. I am comfortable with the nonlinear and iterative nature of digital product development.

Listening to customers over Selling to customers

Relentlessly taking a customer perspective, putting the customer at the heart of business decisions leads to meaningful products that consumers want.



March 2022 - Present
Capchap on LinkedIn

The team at Capchap is building a self-service tool with blockchain technology for companies to manage their share ledger. The backend was there, but the frontend was not ready for users. Together with the team, we created a plan and designed the interface, with the goal to have it ready for beta-users in September 2022.


  • Stakeholder interviews
  • Workshops to download information, align the team and decide on definition of done
  • Rapid prototyping, from lo-fi sketches to final design


  • Design system in Figma and Storybook including guidelines for how to use the system, components and how to write UX copy
  • Information architecture
  • Jobs-to-be-done canvas



August 2018 - October 2021

Working as Senior UX designer and later UX Lead, shaping experiences within Payments to million of private customers in Sweden.

During the last six months working with implementing SAFe for the Consumer Payment value stream and positioning UX in management to ensure the customer is represented at all decision levels.

Sveriges Radio

September 2017 - July 2018

UX Designer and Concept developer in the Content Discovery team. Our mission was to find the right content for the right user, in the right place, at the right time.

We worked in agile and lean methodologies to find user pain points and needs, create hypothesis and run experiments that in the end create positive outcomes for the user and organisation.

I conducted user- interviews and tests. Facilitate workshops. Create wireframes in InVision, Principle and Framer. Shape UI with Designers and run continues discussions about strategic ways to develop the Swedish Radio Play platform.

Electronic Arts

January 2015 - August 2017

Started as a junior designer within the branding team for Need for Speed and later moved to a UX designer position.

I worked closely with designers, artists and engineers to form Need for Speeds game interface. As a UXD, I was making sure the game interface was optimal in terms of accessibility, communication, immersion and adhere to best practices of user interface design principles and guidelines.